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Making Flexible Work Campaign and Charter

The ABI's #MakingFlexibleWork aims to increase flexible working - in all its forms - and narrow the gender seniority gap in the Insurance and Long-Term Savings Sector.

The Making Flexible Work Charter: 

As part of this campaign, we are encouraging all ABI members, associate members and other insurance and long-term savings firms to pledge their support for a new sector specific Making Flexible Work Charter. It’s the first of its kind in UK Financial Services and 30 firms have already signed up, in addition to the ABI. It comprises the following three commitments, which need to be met within 12 months of signing the Charter: 

MakingitCLEARtransparent.pngCharter signatories commit to publishing details of their flexible working policy so that it is publicly available for employees and prospective candidates alike.
Making it possibleCharter signatories commit to advertising the majority of roles as being open to flexible working, including part-time working (if appropriate) and / or as a job-share if the role is full-time.
Making it happenCharter signatories put in place processes and guidance to support and promote different forms of flexible working, including job sharing.

Phoenix Group makes flexible work

Andrea Robottom, Organisational Development and Effectiveness Director, Phoenix Group:

Andrea RobottomFlexible working means I can make the most of the important moments. It has allowed me to belong and be part of a successful business with Phoenix, while also being an engaged and involved mum at the same time. That means that while I have enjoyed many professional highlights, I also haven’t missed out on those important moments at home, such as doing the school run with my 11-year old, or helping with homework, despite my pretty hopeless algebra!

I have been working remotely and independently now for 13 years and it really enables me to be the best I can be – an outcome that is best for me, best for my family and best for the business.  I have the huge advantage of a fabulous job share which offers me a virtual thought partner without compromising on output or collaboration. Working from home allows me to really focus and get things done, using time in the office for workshops, connecting with colleagues and fostering a sense of belonging.  Flexible working really has enabled me to have my cake and eat it – to have the thrill of delivering a demanding set of work priorities whilst balancing it with a strong focus on my family.

Vanessa Loughlin, Organisation Development & Effectiveness Director, Phoenix Group:

Vanessa Head shot 21.jpg

Flexible working and a fabulous job share allows me to be the best me for Phoenix. I love where I live but it is a little out of the mainstream. Flexible working enables me to travel when I need to – so I keep connected and I’m visible as a leader - and enables me to make best use of time when I’m working from home.  Add to this a fantastic working partnership through our job share and the result is win-win: Phoenix gets the best from me and I feel at my best most of the time.

Aviva makes flexible work

Amanda BlancAmanda Blanc, Group CEO Aviva and HM Treasury’s Women in Finance Champion, said:

“There are still too many barriers which stop women progressing in insurance. As an industry we need to do more, and do it quicker, to make the changes we all want to see. Flexible ways of working is one way, but it needs to be available to everyone. The pandemic has shown us the value of flexible working, but to truly level the playing field at the office and at home, both men and women should feel able to work flexibly.”

ABI makes flexible work

Yvonne Braun, Executive Sponsor for Diversity and Inclusion at the Association of British Insurers said:Yvonne Braun“The insurance and long-term savings industry is no longer sitting on the fence about the benefits of flexible working for all staff. Today’s announcement represents one of the biggest ever commitments to increasing flexible working in financial services. By joining the Making Flexible Work campaign, firms will tackle the gender seniority gap and be able to attract and retain the brightest and best talent in our industry. 

“Our new research reveals steady improvement, but we need to accelerate the pace of progress in the sector. The data shows that while some firms have raced ahead, others have only just begun to make headway in improving diversity. The launch of today’s campaign and charter will ensure we go further and faster in making our sector more representative and help it win in the fierce battle for talent.” 

ABI members and associate members who are taking action and have signed up to the Making Flexible Work Charter:


Admiral Ageas Aioi Nissay Dowa Europe
Allianz Insurance Aviva AXA XL
BLM (associate member) BUPA Carpenters Group (associate member)
Covéa Insurance DAC Beachcroft (associate member) Direct Line Group
Ecclesiastical Insurance Esure Flood Re (partner member)
HDI Global SE HSBC Life Just Group
Keoghs LifeSearch Ltd (non-member) Lloyds Banking Group
LV=General Insurance Metlife Group Nest (associate member/partner)
Phoenix Group Premium Credit QBE UK Limited
RGA UK Services Ltd Royal London Group Sun Life Financial of Canada
The Exeter  Weightmans Wesleyan Assurance
Zurich Insurance    

How can I find out more and sign my firm up? 

If you would like to find out more or sign the Making Flexible Work Charter then please contact Stef Kenyon, Head of Campaigns and Marketing. 

The Making Flexible Work Campaign forms part of the ABI’s 2021 Diversity and Inclusion Strategy. As well as this flexible working campaign, we will be working with members on improving Black, Asian and minority ethnic diversity and on increasing social mobility in our sector through promoting initiatives such as the Race at Work Charter and the Kickstart Scheme. You can read about all of our D&I work on our Diversity Hub.