We are the voice of insurance and long-term savings | Contact us

Women in Finance Charter

Data from the ABI Talent and Diversity collection highlights the urgent need for the industry to better support more women into senior roles. We are proud to see our members engage with the Women in Finance initiative, setting targets under the charter and taking action to move the dial.


The ABI is signatory itself, alongside 34 ABI member firms and we champion the benefits of the charter to help drive change across the industry. 

Find out more about the Women in Finance Charter

Building a modern and diverse industry 

The gender balance within the insurance industry is exactly split 50 / 50 across all levels, but despite this only 21% of executive and 21% of board positions are held by women. Take a look at our full industry statistics here. 

 “Direct Line Group is a firm believer that having a diverse organisation is intrinsically linked to greater productivity and performance, increased innovation as well as better customer understanding. However, we also recognise that further engagement and action is needed across financial services if we are truly going to change the status quo. The Women in Finance Charter is a great mechanism to move diversity and inclusion up the boardroom agenda and we are very proud to be working alongside Government and the wider sector to drive this initiative forward." 

- Paul Geddes Chief Executive Officer Direct Line Group Deputy Chair, ABI Board

34 ABI members who have signed the Women and Finance Charter:

1.    Ageas UK

2.    Allianz

3.    Aviva

4.    AXA

5.    B&CE Holdings Limited

6.    BlackRock

7.    Collinson Group

8.    Columbia Threadneedle Investments

9.    Covea Insurance

10. Direct Line Group

11. Ecclesiastical Insurance

12. Esure

13. Fidelity International UK

14. HSBC UK (life)

15. Invesco

16. Just group

17. Lloyds Banking Group

18. LV=

19. MetLife UK

20. National House Building Council

21. Old Mututal

22. Pheonix group

23. Prudential

24. QBE

25. ReAssure

26. Royal London

27. RSA

28. Schroders

29. Standard Life Aberdeen

30. The Co-operative Bank

31. Unum

32. Wesleyan Assurance Society

33. XL Catlin

34. Zurich Insurance

“We are determined to improve on our gender balance. We have a sound basis for progress to date but we are committed to doing more. It’s crucial that the industry should recruit and promote women as a commercial strategy, not a box-ticking exercise. Financial services firms need women in leadership positions because overwhelming evidence has shown that diversity of thought improves performance.”

- Martin Gilbert Co-Chief Executive Standard Life Aberdeen

“We truly believe that there is a real benefit in doing it and doing it well…. this becomes a game changer for us, something that means that we can really look into our customer base and understand them more deeply, because our own organisation represents, more deeply, male and female.”

- Amanda Blanc Group Chief Executive, AXA UK ABI Board Member