As we enter our 40th year, we’ve launched a new visual identity to modernise our brand and improve its accessibility.
Alongside our new logo, we have a new strapline, ‘Together Driving Change’ which reflects our purpose and role as the definitive voice of the UK’s world-leading insurance and long-term savings industry.
On behalf of our members, we work closely with the UK’s governments, regulators, consumer organisations and NGOs, to help ensure that our industry is trusted by customers, is invested in people and planet, and can drive growth and innovation through an effective market.