Paul Geddes

Chief Executive Officer, Direct Line Group

Paul was appointed as Chief Executive Officer of Direct Line Group (formerly RBS Insurance) in August 2009, and since then has led the business through an IPO as part of the divestment from RBS in 2012, and into the FTSE 100 in September 2014.  Direct Line is a leading insurer of cars, homes and small businesses in the UK through its own brands (Direct Line, Churchill, Privilege, Green Flag and NIG) and through partnerships.  He is deputy chairman of the ABI Board and a non-executive director of Channel Four Television Corporation.  Prior to Direct Line Group, Paul was CEO of RBS Group’s mainland UK retail banking business, following a successful career in multichannel retailing and marketing at leading companies such as Kingfisher, GUS and Procter & Gamble.  He read PPE at Oxford.