Penny James

Chief Executive Officer, Direct Line Group

Penny James was appointed Chief Executive Officer of Direct Line Group in May 2019, having previously held the role of Chief Financial Officer since joining the Group in November 2017. Direct Line is a leading insurer of cars, homes and small businesses in the UK through its own brands (Direct Line, Churchill, Privilege, Green Flag and NIG) and through partnerships. 

Penny has extensive financial services experience, having been Group Chief Risk Officer and Executive Director at Prudential plc, where she was responsible for leading risk oversight globally. Before this, Penny was Director of Group Finance at Prudential. 

She had previously been Group CFO at Omega Insurance Holdings Limited and CFO, UK General Insurance, at Zurich Financial Services. Penny was a NED of Admiral Group plc from January 2015 to September 2017. Penny is an Associate of the Institute of Chartered Accountants in England and Wales.