Adeola Ajayi

Advocacy Manager

Adeola manages the strategy, planning and delivery of key ABI advocacy projects and leads the ABI’s member engagement work on diversity and inclusion. She was previously speechwriter to the Director General, Otto Thoresen, in her former role as External Affairs Manager.

Adeola joined the ABI press team in 2011 managing media relations on key insurance issues, delivering high profile campaigns and acting as a spokesperson for the industry.

Adeola brought a wealth of media relations experience from two member insurers. In her role as Media Relations Executive at Friends Life, she managed PR activity for the company’s international division. Prior to this, Adeola spent nearly three years within the group communications team at Hiscox, delivering media activity across corporate and reporting issues, the insurer’s Lloyd’s of London syndicate and consumer and SME targeted campaigns.

Adeola graduated with a first class degree in Communications and Media from Brunel University.