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Dr Benny Cheung, Director, Decision Technology

Benny is a director at Decision Technology (Dectech), a behavioural research consultancy specialist that serves clients from both the private and public sectors. His areas of commercial expertise include retail, energy, financial services, advertising and telecommunications. He also heads the firm’s Brand Practice and personally oversees all related client accounts and internal R&D initiatives. Prior to joining Dectech in 2005, Benny completed a PhD and a two-year research fellowship in behavioural science at the University of Cambridge.

Benny has overseen a recent research project for the Insurance Fraud Bureau, using a large-scale online randomised controlled trial, to identify potential behavioural interventions and measure their impact on consumer honesty when applied in the context of insurer’s operational communication platform.