We are the voice of insurance and long-term savings | Contact us

Rob Townend

Rob has worked for Aviva since 1996 and is currently MD of UK General Insurance (appointed March 2018).

During his time at Aviva he has held various senior operational and commercial roles across the UK, Canada and Ireland; prior to his recent appointment he transformed Aviva's claims service as the position of UKI Claims Director.

Rob sits on the ABI and represents Aviva on cross-stakeholder groups on both combatting insurance fraud (sits as committee member of IFB) and champions for injury reform. He also sits on the leadership of BERG (Business Emergency Response Group), an initiative set up by HRH Prince Charles to provide prevention, resilience advice and post-event support to small business and communities and the MIB.

Rob lives in Norfolk with his wife Sarah and two teenage daughters.  He enjoys the outdoors, travel and most sports, especially rugby.