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Mike Holliday-Williams, Managing Director, Personal Lines, Direct Line Group

Mike is Managing Director, Personal Lines. He joined Direct Line Group in 2014, bringing with him over 10 years' insurance industry experience. Under his leadership, the Personal Lines division has delivered strong growth, improved profitability and improved its competitive position. This has been achieved through a strong focus on our customers, by enhancing our proposition across our brands and channels, and improving our capability particularly in trading, pricing and digital.

Mike was previously Chief Executive Officer of RSA Group’s Scandinavian businesses, Codan A/S and Trygg-Hansa, and before that UK Managing Director of Personal Lines at RSA, responsible for the MORETH>N, Partnerships and the Broker businesses. Before joining RSA, Mike had many general management, marketing and customer growth roles across several industries including the energy, telecoms and retail sectors.