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Sam Williams, Director, Economic Insight

Sam Williams is a leading economist and a Director and co-founder of Economic Insight. He has spent his career advising major corporates, regulators and policy makers on some of the most highprofile and topical issues in economics. Recently, he has been working extensively on the issue of ‘fairness’ in pricing - and its interaction with commercial strategy - across sectors including energy, water, telecoms and financial services.

In addition to his role at Economic Insight, Sam sits on the Bar Standards Board’s Advisory Pool of Experts and is also a member of the CMA’s panel of external advisors. He also acts as an expert economics witness on litigation cases.