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Jo Elphick, UK Marketing Director, MetLife UK

Jo ElphickJo Elphick is the UK Marketing Director.  She joined MetLife in June 2014 to lead Employee Benefits Marketing. Since that time her role has expanded to cover all UK business lines.  Jo is a member of the UK Leadership Team.   

Jo has spent the majority of her career working in financial services, predominantly the insurance industry.  She has extensive experience of Group Risk, having led communications for Unum, which during her tenure was the UK’s leading Group Risk provider by premium income. 

 Prior to Unum, Jo was responsible for credit marketing in one of the UK’s leading electrical retail chains, Dixons Stores Group.  Before that, she worked for Sainsbury’s, a top 3 supermarket in the UK.  There, she held a variety of roles: as a buyer for the instore bakery function, and in advertising. 

 Outside of work, Jo spends a lot of time at weekends cheering on her son at football or cricket matches.  She also enjoys keeping fit and winding down by running and cycling.  Jo holds a first class Honours degree in Economics from Newcastle University and is a member of the Chartered Institute of Marketing.