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Louise Harvey, Head of New Proposition Development, Bupa

Lou joined Bupa in September 2011 and works in the UK insurance business. She is committed to making a difference to those affected by mental health issues and has helped bring it to the top of the agenda at Bupa. In April 2018, her team launched Business Mental Health Advantage, giving Bupa members access to the most extensive mental health cover in the market. Due to the overwhelming customer need, In 2019 this was extended to all Bupa Insurance customers. Since then her team has continued to lead the development of Mental Health services for Bupa insurance customers, which have been the cornerstone of Bupa’s 2020  ‘is it normal?’ brand campaign.