Keith specialised in anaesthetics and practiced for 15 years and acknowledged that medicine was an entry to drive improvements in health delivery and outcomes. Post reading his MBA at Imperial College in 2002 Keith interacted with Discovery Health (our parent company in SA) and their clear purpose of making people healthier through behaviour change programs resonated with him. Keith joined VitalityHealth in 2010 and advanced to Managing Director and Board Director in November 2019 and more recently also took over the added responsibility as Group COO.