Owen has 10+ years of experience at Yonder having joined Populus (before it became Yonder) back in 2010. In his role as director he co-leads one of Yonder’s multidisciplinary client-facing teams. His work ranges from corporate reputation and strategic message testing, to public opinion polling, voter segmentation and horizon scanning. Throughout his career, Owen has provided this strategic research for multinational corporations, charities, political parties and campaigning organisations. In particular, Owen specialises in working with clients to ensure that a detailed understanding of key audiences – whether parliamentarians, journalists, voters or customers – facilitates successful business decision-making.