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Stef Kenyon, Assistant Director, Head of Campaigns and Marketing, ABI

Having led on public affairs and stakeholder engagement for the ABI since 2017, Stef became Head of Campaigns and Marketing in August 2020 to lead the delivery of cross-cutting campaigns for the ABI.

Stef and the Campaigns and Marketing Team are responsible for the delivery of multi-channel campaigns across the ABI policy landscape, using data-driven insights to drive change and enhance the reputation of the ABI, our members and the wider insurance and long-term savings sector across areas such as diversity and inclusion, climate change and financial resilience. Stef also oversees the ABI’s digital content and communications strategy, working with colleagues and members to enhance the ABI brand, marketing and digital proposition.

Prior to joining the ABI, Stef held communications and public affairs roles in the maritime sector and in parliament, delivering award winning-campaigns and legislative programmes. Stef holds a degree in European Studies and Modern Languages from the University of Bath and has worked overseas in Kazakhstan and Brussels.