Karleena leads on the Prevention campaign for the Insurance Fraud Bureau (IFB) which aims to protect the public from insurance fraud and highlight the consequences.
Originally with a PR background, Karleena’s remit now includes overseeing digital marketing campaigns primarily aimed at a younger audience. Karleena is Chair of the Industry Communications Working Group which brings together communications professionals from the ABI, Insurance Fraud Enforcement Department (IFED) and IFB’s member organisations.
In 2024, IFB’s Prevention campaign won a Tackling Economic Crime Award (TECA) for ‘Initiative of the Year’ and was shortlisted for an Insurance Times Award.
Karleena’s career has been dedicated to delivering campaigns that have a social purpose and has previously worked for the Scottish Government, Mental Health Commission of Canada and the NHS.