Alex is Chief Executive of Bupa Insurance, the UK’s leading health insurer, taking care of over three million people. He has been CEO since 2016, having worked in the business in a number of senior roles since 2010. He joined Bupa in 2008, leading the UK Clinics business. He was previously a Principal at Marakon Associates, the strategic advisory firm, specializing in financial services, and before that held a number of senior commercial roles at First Choice Holidays. He has an MBA with distinction from INSEAD and a degree from Oxford University. Alex is also on the board of the Association of British Insurers (ABI).