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Kate Syred, Chief Customer Officer

Kate Syred.jpgKate has over 20 years’ experience in the insurance industry. As Chief Customer Officer she leads on the Group’s brand and customer strategy, deepening customer relationships and optimising customer outcomes.  She is also responsible for delivering the strategy and developing products for the Group’s Home, Pet, Travel, Life and Private Businesses and leading the Partnerships division, alongside Pricing & Underwriting and Data.

Previously, Kate was Commercial & Marketing Director for Privilege and launched Direct Line for Business in 2007.

Before joining the Group, Kate held roles in Calvin Klein Cosmetics, Moore Stephens – Vladivostok and qualified as a Chartered Accountant with the National Audit Office.