Rosie has worked in social media for over 15 years and across a variety of industries, including the charity and luxury travel sector. She’s worked for brands including Help for Heroes, Shout 85258, Gleneagles, The Oetker Collection, Six Senses, and The Safari Collection. She also spent three years self-employed teaching small brands and businesses how to harness the power of social media. She joined the ABI in 2020 and manages all aspects of the social media output including organic, paid, campaign management, influencer management, employee advocacy and developing senior leaders’ profiles.