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Iona Bain, Founder, Young Money Blog

Iona Bain founded the pioneering Young Money Blog in 2011 and has become the UK's go-to voice on millennials and their personal finances. She appears regularly on TV and radio, ranging from BBC News to ITV Tonight, and presented a Moneybox special on financial education for Radio 4 last year. Iona has written for most national newspapers and websites on the subject of young finances and is a regular personal finance correspondent for the Herald. She published her first book, Spare Change, in 2016 and speaks regularly at events throughout the year. This year has seen Iona become a governor of the Pensions Policy Institute and member of the industry's Next Generation Committee, and named Freelancer of the Year for 2018 by IPSE, the leading association for the self-employed.