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ABI New name welcome but more needed to educate public

Responding to PADA's announcement that the new permanent name of the national workplace pension scheme, formerly known as the personal accounts scheme, will be the National Employment Savings Trust (NEST), Maggie Craig, Acting Director General of the ABI, said:


"We are pleased that the new name has been announced and hope it will strike a chord with the low paid employees it is targeted for.  This new branding must now be a springboard for action.  We have for some time stressed the need for an extensive national communications campaign to increase awareness and understanding of pension saving.  This would ensure that many more individuals can be helped to build a real nest egg for their retirement.  There is little time to lose before the scheme is due to start in 2012."

Last updated 01/07/2016