ABI film backs the value of auto-enrolment
The Association of British Insurers (ABI) is launching a new campaign urging younger workers to “Love Your Pension”, as part of the industry’s commitment to auto-enrolment.
Auto-enrolment will have brought 10 million more people into pension saving by 2019/20 and the rates at which savers make contributions are climbing next April from 3% to 5%. The ABI wants to ensure the new cohort of pension savers appreciate the value of their workplace pensions and how important they will be to them when they come to retire.
Engaging people on pension issues is notoriously difficult, particularly when they are a long way from retirement. To tackle this, the ABI has produced a light-hearted film for social media which has a cast of dogs, complaining about the daily grind and talking about their future plans. The final message is that to avoid working like a dog all your life, you should love your pension.