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ABI travel conference: consumer education initiative expanded

 The Association of British Insurers (ABI) is marking its first ever travel insurance conference today (Tuesday 9th October) by expanding its consumer education initiative, The Insurance Experiments, to cover travel issues.

The Insurance Experiments is a stand-alone website which aims to improve consumer understanding of general insurance products. Its colourful animations and info pages are promoted on Facebook to get information about insurance  direct to consumers who may not choose to go looking for it.

The campaign, initially focused on property, motor and small business insurance, has already delivered almost 3 million online impressions and brought thousands of people to its website.

The latest industry statistics on travel claims demonstrate the importance of customers having the right cover for their circumstances, with claims worth £385 million settled in 2017, the highest since the ash cloud disruption of 2010. Insurers pay the equivalent of a claim every minute, but there remain concerns that customers do not always consider all of their needs before buying a policy.

Charlie Campbell, Senior Policy Adviser for travel insurance at the ABI, said:

“Travel insurers pay out more than a  million pounds every day to support customers who’ve encountered difficulties overseas, with some bills for medical expenses costing tens of thousands of pounds. Given the importance of having the right cover when something goes wrong, our new Insurance Experiments are designed to encourage consumers to spend just a little longer thinking about the cover that they buy for their trips away. It’s important to not only look at the cost of the policy but to ensure it accurately reflects your personal circumstances, and takes account of where you’ll be going and what you’re likely to be doing.”

The new Insurance Experiments pages cover travel issues such as why medical conditions are such an important factor, the need to have adventurous activities  covered correctly, and some of the many ways travel insurance can come to the rescue.




Notes for Editors


Tuesday’s conference will include keynote speeches by Harriett Baldwin MP of the Foreign and Commonwealth Office and by Caroline Wayman, Chief Executive of the Financial Ombudsman Service.

Journalists who would like a free press pass to attend the event, between 1pm and 5pm at One America Square, should forward their details to events@abi.org.uk


Enquiries to:
Malcolm Tarling                        020 7216 7410    Mobile: 07776 147667
Sarah Cordey                           020 7216 7375    Mobile: 07860 189071
Dominic Stannard                     020 7216 7350    Mobile: 07725 245838


1. The Association of British Insurers is the voice of the UK’s world leading insurance and long-term savings industry.

A productive, inclusive and thriving sector, we are an industry that provides peace of mind to households and businesses across the UK and powers the growth of local and regional economies by enabling trade, risk taking, investment and innovation.


2. An ISDN line is available for broadcast


3. More news and information from the ABI is available on our web site, www.abi.org.uk.

Last updated 09/10/2018