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Industry initiative to help long standing customers is delivering results says the ABI

The industry initiative to help improve outcomes for long-standing customers launched two years ago is having a positive impact according to the review of its implementation published today by the ABI (Association of British Insurers)

The Guiding Principles and Action Points for General Insurance Pricing (GPAPs) initiative was launched by the ABI and BIBA in May 2018 to help address excessive price differences between new customer premiums and subsequent renewal premiums. At the time, the insurance sector was the first industry to take positive, collective action to address the issue of long-standing customers.

Commitments include: prioritising better outcomes for long-standing customers at company board or senior management level; clearly communicating to customers that renewal premiums may be higher, reviewing their approach to customers on their books for five or more years, and reviewing outcomes for vulnerable customers.

The qualitative survey encompassed 18 insurers covering around 85% of the gross written premium for both the motor and home markets) and a qualitative data collection (for intervention volume and value) covering 76% of the motor and property market.

Key findings are:

  • All firms surveyed have incorporated the GPAPs into their processes for determining renewal premiums, and made the issue a Board or Executive level priority.
  • Thirteen of the eighteen companies have gone further than FCA requirements on renewal pricing, and are alerting new customers that the new customer premium only applies for the first year, and that renewal premiums may be higher.
  • All firms surveyed have implemented a review process on renewal pricing, with 94% ( by gross written premium) having a specific focus on customers who have been with them for five or more years. 
  • The vast majority-94%-of firms ( by GWP) have implemented processes to identify and review outcomes for vulnerable customers at renewal. The remaining firms have plans to do so.
  • In total there were over 8.5 million pricing interventions across motor and home insurance over the 20 months included, worth a total value of £641 million. Individual firms reported an average saving per intervention ranging between £40 and £150 (for the majority of interventions)[1]

James Dalton, ABI’s Director, General Insurance Policy, said:

This review shows how positively insurers have responded to implementing the Guiding Principles and Action Points. The number of insurer interventions and range of average savings are benefitting millions of customers. There is a clear commitment from the industry to continue to deliver on the Principles, as their benefits to customers should grow over time.

There remains more to do, and we will continue to work with the FCA in its general insurance pricing review.”

BIBA have also published their review findings here

[1] Total intervention volume and value data was reported by firms and the company-level average savings per intervention calculated from this data varied between the firms reporting. The £40 to £150 range represents this range of company-level average savings values and is restricted to firms covering two thirds of all interventions in the period (in order to remove outlying averages from the data).

The range does not represent the full range of individual customer-level intervention savings values, which would likely be wider.



Notes for Editors 

Enquiries to: 

Malcolm Tarling                              020 7216 7410    Mobile: 07776 147667
Laura Dawson                          020 7216 7338   Mobile: 0772 5245838
Sarah Aspinall                          020 7216 7412    Mobile: 0772 5245297  

  1. The Association of British Insurers is the voice of the UK’s world leading insurance and long-term savings industry.
    A productive, inclusive and thriving sector, we are an industry that provides peace of mind to households and businesses across the UK and powers the growth of local and regional economies by enabling trade, risk taking, investment and innovation. 
  2. Skype and FaceTime are available for broadcast 
  3. More news and information from the ABI is available on our web site, www.abi.org.uk



Last updated 10/07/2020