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ABI welcomes Marshmallow as its latest member

Marshmallow, the motor insurtech unicorn, has joined the Association of British Insurers (ABI). 

Marshmallow’s membership comes after a period of rapid growth in 2021, which saw the` business valued at $1.25bn - making it the second Black-founded unicorn in the UK.  

Joining over 200 member companies, Marshmallow will contribute to the changing policy landscape in the insurance sector, share best practices and work to support a thriving insurance industry, both in the UK and overseas.  

James Dalton, ABI Director of General Insurance Policy, said: 

James Dalton“We are delighted to welcome Marshmallow as our latest member. ABI’s membership continues to reflect and represent the ever-changing nature of the insurance and long-term savings markets, and I look forward to engaging with Marshmallow on the wide range of issues and opportunities for the motor insurance market.” 

Oliver Kent-Braham, co-founder and co-CEO of Marshmallow, said:

“The UK insurance landscape is fast-evolving, and, as part of the ABI, we’re pleased to be at the forefront of this change. This sector can minimise the impact of disasters on both consumers and businesses alike, and we’re looking forward to working alongside the ABI to fulfil this responsibility. We’re committed to engaging in ways which make insurance more inclusive and transparent to deliver better outcomes for customers and the industry as a whole.” 


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Notes for Editors 

Enquiries to:   

Malcolm Tarling                              020 7216 7410     Mobile: 07776 147 667   

Laura Dawson                               020 7216 7338     Mobile: 07725 245 838   

Helen Mitchell                         020 7216 7411    Mobile: 07834 328 512 

Myles Langstone                    020  7216 7335   Mobile: 07834 626 206 

Sarah Aspinall                               020 7216 7412     Mobile: 07725 245 297    

1. The Association of British Insurers is the voice of the UK’s world leading insurance and long-term savings industry.  A productive, inclusive and thriving sector, we are an industry that provides peace of mind to households and businesses across the UK and powers the growth of local and regional economies by enabling trade, risk taking, investment and innovation.   

2. Skype and FaceTime are available for broadcast   

3. More news and information from the ABI is available on our web site, www.abi.org.uk.   


Matt Village / Katie Villiers Smith 
MHP Communications 
+44 (0)7551 170475 



Last updated 08/02/2022