Sacha Romanovitch has joined the Association of British Insurers (ABI) as its Independent Non-Executive Director (INED), replacing the outgoing INED Baroness Dianne Hayter. Sacha takes up her role with immediate effect.
Sacha was CEO of not-for-profit Fair 4All Finance, which aims to boost financial inclusion and before that was the CEO of accounting firm Grant Thornton. Beyond her business acumen, she is recognised for her work contributing to the diversity, equity and inclusion (DEI) agenda and as an expert in developing company purpose.
As the ABI’s INED, Sacha will sit on the Board and several committees, including Audit & Risk, Consumer and the Appointments & Remuneration committees. She will also attend other groups as appropriate, including the Consumer Advisory Group (CAG) which is made up of key figures from consumer groups such Which? and Citizens Advice.
The role of the INED is designed to bring outside perspective to the ABI, enrich diversity of experience and reinforce strong governance.
Baroness Nicky Morgan, ABI Chair, said:
“Sacha is a fantastic appointment for the ABI as she combines an amazing CV of career achievement with a passion for making the world a better and fairer place. I’m confident that her experience with organisational culture and purpose can help the ABI go from strength to strength in being a great place to work that is also focused on the consumer.
“I’d like to say a big thank you to Dianne Hayter for her impact over the last two years, keeping the ABI firmly focused on public trust and working so hard to challenge and guide us.”
Sacha Romanovitch said:
“This role involves keeping consumer issues at the forefront of the association’s thinking and I’m looking forward to driving the company’s financial inclusion strategy forwards. Insurance, protection and long-term savings are essential for financial resilience, so ensuring as many people as possible can access these products will deliver a brighter, fairer future for the UK.”
Notes for Editors
Sacha Romanovitch biography
Sacha is a business leader known for driving purposeful growth and cultural transformation. As the first female CEO of a major UK accounting firm, she led a groundbreaking strategy that helped elevate the firm to over £500 million in turnover, fostering a forward-thinking, purpose-driven culture. Her impact extends beyond corporate leadership; as CEO of Fair4All Finance, she established the UK’s leading financial inclusion organisation, tackling systemic challenges and enhancing financial resilience for millions.
In non-executive roles, Sacha has supported purpose-led growth on a global scale, serving on the Grant Thornton International board, as the first non-executive at Leapfrog Investments, and as a member of the government’s Levelling Up Advisory Council. She has been influential in initiatives such as the National Financial Wellbeing Strategy and the Inclusive Economy Partnership, which she co-chaired alongside senior government and foundation leaders.