- Nearly one in five (19%) UK adults prioritise getting fit over saving for later life
- Brits are more than twice as likely to track their daily steps and sleep time than how much they’ve saved for retirement
- Ross Kemp and pension trainer Bola Sol explain the small steps you can take today to help your future self
TV star Ross Kemp is calling on the UK to ‘Pay Your Pension Some Attention’ with a new campaign.
Kemp features in a new fitness workout, calling on Brits to ‘gain pounds’ for their future, as nearly one in five (19%) UK adults prioritise getting fit and healthy over saving for later life.
Coached by qualified financial adviser and Pension Trainer (PT), Bola Sol, Kemp is urging Brits to also focus on financial fitness and engage with pension provision for their future selves.
New research finds over the past 12 months, 37% of Brits have made a healthy lifestyle change, such as changing their diet or improving their sleep, and around a third have set a new health or fitness goal.
Yet, when it comes to financial health, fewer than one in three (29%) have organised their finances for later life.
In fact, on average, UK adults check their fitness progress more often than their pension balance – and they are more than twice as likely to track their daily steps and how many hours they’ve slept instead.i
Pension Attention is an industry-led engagement campaign coordinated by the ABI and Pensions UK and funded by some of the most recognised brands in the pensions industry.
The campaign is urging the nation to act now and engage with their retirement plans. By directing people to pensionattention.co.uk, the campaign sets out three simple steps you can take today to help your future self, with Ross Kemp and financial coach Bola Sol:
- Stretch your mind back to any past employers or pensions
- Check your form by logging into your pension accounts to see how much you’ve got
- Work out how much you might need for the future
TV star Ross Kemp said:
“A lot of us care about getting fit for the future – that’s why we hit the gym, eat better, and try to sleep more. But your pension is part of that too. With an easy three-step training plan, you could strengthen your pension and gain some serious pounds. Do your future self a favour and pay your pension some attention.”
“Do your future self a favour and pay your pension some attention.”
Also backing the campaign, qualified financial adviser and Pension Trainer Bola Sol commented:
“Planning for retirement is a lot like getting fit: you can get the best results by starting early and sticking with it. Although many people are enrolled in a workplace pension scheme, some lose track of old pots and don’t pay into them regularly. If you do one thing today, take some time to track down any pensions you may have paid into in previous jobs. For more information and our three-step pension training routine, visit the Pension Attention website.”
Minister for Pensions Torsten Bell MP said:
“Most people check their fitness apps more than their pension balance, but both are important for a healthy future.
We’re ramping up the pace of our pension reforms to make saving easier and ensure you get the most from every pound you’ve saved. In the meantime, I encourage everyone to take a few minutes out of their day to check their pension and plan for their retirement.”
Commenting on the campaign, Helen Mitchell, spokesperson for the Pension Attention campaign said:
“By teaming up with Ross Kemp and pension trainer Bola Sol, we want to encourage people to strengthen their pension and think about what they might need for the future.
While most working people in the UK have at least one pension, many don’t know much about them, and some have even lost track of them completely. We’re asking all UK adults to check where their pensions are, what they have saved, and how much they might need for retirement.”
To help you get started, visit www.pensionattention.co.uk today.
i According to OnePoll research, on average, UK adults check their pension balance twice a month. In comparison, on average each month, UK adults check their fitness progress three times, check how many hours they’ve slept over four times, and check their daily step count over five times.
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Notes to editor
Pension Attention commissioned OnePoll to survey a nationally representative sample of 2,000 UK adults aged 18+ in August 2025.
For more information contact:
Liam Reeves
N: (0)7398 268187
Natasha Chudasama
Niamh Finnie
About the Pension Attention Campaign
Pension Attention is an industry-led engagement campaign coordinated by the ABI and Pensions UK to boost people’s understanding and engagement with their pension. The campaign is made possible thanks to the generous support of our sponsors: Aviva, Fidelity, Legal & General, NatWest Cushon, Nest, Pru, People’s Pension, Royal London, Scottish Widows, Standard Life, and Vanguard.