Everyone – individuals, employers, insurers and the state – benefits if people do not get ill. Insurers help people to better understand their health and how lifestyle choices may affect it. Insurers drive positive behavioural change that champions individual wellbeing and supports a healthier, happier and more engaged population.
The rise of potentially preventable physical and mental health conditions has far-reaching individual, social and economic impacts. According to the Health Foundation, 40 per cent of the burden on health services in England may be avoidable if appropriate action is taken to tackle the causes of these conditions.
Many illnesses can be prevented through proactive management of wellbeing, such as exercising regularly and adopting the right kind of diet. There is enormous potential for insurers to take a proactive role in the prevention of diseases by offering incentives for healthier lifestyles. These strategies are key to improving and promoting the health and wellbeing of the nation.