Benny is a director at Decision Technology (Dectech), a behavioural research consultancy specialist that serves clients from both the private and public sectors. His areas of commercial expertise include retail, energy, financial services, advertising and telecommunications. He also heads the firm’s Brand Practice and personally oversees all related client accounts and internal R&D initiatives. Prior to joining Dectech in 2005, Benny completed a PhD and a two-year research fellowship in behavioural science at the University of Cambridge.
Benny has overseen a recent research project for the Insurance Fraud Bureau exploring ways to reduce opportunistic fraud using operational communications and above-the-line communications. The former involved a large-scale online randomised controlled trial to test potential behavioural interventions and measure their impact on consumer honesty when applied in the context of an insurer’s operational communication platform. The latter tested the impact of different counter-opportunistic fraud messages on consumer perceptions and attitudes towards the industry.