James has spent the last 15+ years in senior customer growth roles – both client and consultancy side with firms ranging from global insurance firms to Fintech start-ups. He is a customer obsessive, highly commercial and has built a reputation for driving customer-led growth across all front-office insurance functions. James is a director in KPMG’s FS Customer & Digital practice leading on the insurance sector - combining deep insurance industry knowledge with customer, brand & marketing best-practice from across all sectors.