Ali joined Vitality in March 2015 and is Chief Commercial Officer, having previously undertaken multiple other roles including Chief Medical and Healthcare Officer. He also holds a NED and advisory portfolio across a national regulator and technology-focussed early-stage companies. Ali trained in and practiced medicine in teaching hospitals in London, and outside of clinical practice held roles as McKinsey & Company, Bupa, and other independent advisory work. He holds over 15 years of experience across operational, executive, and non-executive roles across insurance and public payors, digital health and health technology, health systems, providers, life sciences, and medical devices.