Keith's medical career has spanned many roles, finally specialising and practicing as an anaesthesiologist for 15 years. He then extended his interests into private hospitals and was shareholder and director of two private hospitals.
Keith's interests have always been aligned to creating a sustainable private healthcare market and focus on preventative healthcare.
He joined the then PruHealth in October 2010 as Clinical director and successfully expanded his role to Managing Director of VitalityHealth. He was recently appointed to lead Vitality’s Group Operations as Group COO in October 2020.