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Is prevention better than a claim? Supporting the delivery of health in the face of huge societal change


Where: Association of British Insurers - UK Head Office - London, One America Square, 17 Crosswall, London, EC3N 2LB

Registration: and networking breakfast from 09:15

Event registration closed

With significant and increasing cost pressures on both the NHS and welfare state, and no solution in sight to the social care question, it is no surprise that attention has shifted to preventing ill-health at source to support a healthier society. In 2018, the Department of Health and Social Care published the green paper, ‘Prevention is better than cure’. Rather than solely focused on treating people when they are ill, or stepping into provide rehab when someone is already out of work due to illness, the aim is to intervene earlier to stop problems from arising in the first place and empower individuals to take control of their own health. This signals an increased focus on keeping people healthy and supporting them to manage their health earlier and more effectively, whether by harnessing new innovations in diagnostics such as genomic medicine or improving early intervention and access to healthcare via the workplace. 

Although not new to insurance, insurers are increasingly looking to support the health of their policy holders to reduce the risk of illness or injury and minimise the chance of a claim. It is in the interests of the individual, employers, the state and insurers if the latter can provide support to avoid the need for a claim. But is there really a fundamental shift underway or is this just hype? If it is a reality, how quickly and how far can a shift go to really make a difference in improving the health of the nation?  

This event will explore the opportunities and the challenges, looking at the developments of today and the possibilities of tomorrow.

Why attend?

  • Gain an understanding of how government policy is changing, and how the role of insurance is viewed by policymakers
  • Understand what the key opportunities and challenges are for insurers, and how insurers can lead by example
  • Explore what role insurance and protection providers can play in encouraging people to take an active role in safeguarding their health
  • Join the debate and challenge industry figures and policymakers
  • Network with colleagues across the health and protection industry to discuss the changes affecting the industry

What will delegates learn?

  • How a focus on prevention can help to tackle the health challenges facing today’s society, and shape the health of future generations
  • What the barriers are to progress, and what role insurers can play to support the government’s ambitions
  • Whether the shift to prevention signals a real shift or just hype and what innovations can meaningfully drive change 

keynote speaker:

Scott Corfe, Research Director, Social Market Foundation 

Confirmed speakers:

  • Peter O'DonnellChief Executive Officer, Unum UK & Chairman Unum PolandUnum
  • Paul Brencher, UK Health and Individual Protection Director, Aviva 
  • Jo Elphick, UK Marketing Director, MetLife
  • Sue Helmont, Marketing Director, AIG Life
  • Chris Tomkins, Head of Wellbeing, AXA PPP healthcare
  • Dr Ali Hasan, Chief Medical & Healthcare Officer, Vitality
  • Christine Husbands, Managing Director, RedArc
  • Aisling Kennedy, Head Pricing L&H UK, Ireland & Israel, SwissRe
  • Dr Jim O’Donnell, Medical Director, Medical Solutions and Clinical Locality Lead for Slough in East Berkshire CCG
  • Jules Constantinou, Regional Manager, UK & Ireland Life & Health, Gen Re
  • Toby Hardwick, Senior Client Consultant, Medical Solutions
  • Roshani Hill, Assistant Director, Head of Protection & Health, ABI
  • James Dalton, Director, General Insurance Policy, ABI
  • Joanna Scott, Policy Adviser, Health and Protection, ABI



Event registration closed