Dan Sadler

Assistant Director, Head of Data & Analytics

Daniel is Assistant Director, Head of Data & Analytics in the Data & Analytics team and responsible for producing internal and external research across the ABI’s policy areas. He is also responsible for the ABI’s consumer polling activities, data visualisation and MI, and also assists in the management of external research consultants.

Daniel began his career at the ABI in 2010 after graduating from the University of Sheffield, where he studied for an MSc in Economics. He has worked in a variety of teams at the ABI, including the Research team, Communications team and most-recently the UK Public Affairs team.